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A Fresh Look at Contact Lenses:
Johnson & Johnson Vision Care Launches ACUVUE® OASYS™; with HYDRACLEAR™; Plus to Combat Contact Lens-Related Dryness
London, U.K. – 2nd June 2005 – Johnson & Johnson Vision Care announced the launch today of a revolutionary new contact lens, designed to combat contact lens-related dryness and discomfort, two main reasons for patients dropping out of contact lens use. ACUVUE® OASYS™; Brand Contact Lenses with HYDRACLEAR™; Plus have been developed to reduce contact lens-related dryness by delivering a lens that helps keep eyes feeling moist and fresh, even in challenging environments.
Overcoming Contact Lens Dryness
Over half of the three million contact lens wearers in the UK experience contact lens-related dryness and associated discomfort: some 31% reported discomfort and 24% cited dryness as reasons for abandoning their lenses.
ACUVUE® OASYS™; with HYDRACLEAR™; Plus, the second product in Johnson & Johnson Vision Care’s ULTRA COMFORT SERIES™;, is a highly wettable and ultra smooth lens. It has been specifically designed for patients who experience contact lens-related dryness, those who work in air-conditioned offices, opposite computer screens, are frequent flyers or in other challenging environments.
Why ACUVUE® OASYS™;?
Clinical trials with ACUVUE® OASYS™; with HYDRACLEAR™; Plus have produced outstanding performance results with patients reporting excellent comfort levels. Seven out of ten trial participants reported that they were ‘barely’ or ‘never’ aware of their contact lenses and 67% of contact lens wearers ranked the lens as the best they had ever tried.
Additional results also showed that ACUVUE® OASYS™; with HYDRACLEAR™; Plus lenses were as comfortable after seven days of extended wear as when first put in.
With some 66% of patients who suffer from contact lens-related dryness and discomfort willing to pay a premium for a contact lens that always feels comfortable, Eye Care Professionals can now upgrade and keep existing patients who now demand more from their lenses especially in challenging environments. Eye Care Professionals can also win back lapsed lens wearers by offering them exceptional comfort with this innovative new lens.
The Lens
The HYDRACLEAR™; Plus technology is the reason for this breakthrough in contact lens comfort in those patients who have previously suffered from dryness in contact lens wear. It is the brand name for Johnson & Johnson Vision Care’s proprietary technology that creates a highly wettable, ultra smooth contact lens especially for eyes that feel dry from contact lens wear.
ACUVUE® OASYS™; with HYDRACLEAR™; Plus has a low modulus to optimise patient fit and comfort, and also provides high levels of oxygen to the cornea, up to 98 % to the open eye and 96% to the closed eye.
Its properties make this brand a premium choice for patients who want high performance contact lenses that reduce the problems of contact lens dryness and discomfort.
ACUVUE® OASYS™; with HYDRACLEAR™; Plus lenses can also be customised to patients’ needs, and are recommended for either two weeks of daily wear or one week of overnight wear. In addition, this premium lens offers the highest level of UV-blocking* of any soft contact lenses; at least 96.1% of harmful UVA rays and 100 percent of UVB rays are blocked out.
The Professional View
Independent practitioner Jonathan Walker from Birmingham remarked: “The bottom line, in contact lenses, is comfort. After 25 years in practice, this is the first lens I can recommend for overnight wear and be comfortable. ACUVUE® OASYS™; with HYDRACLEAR™; Plus lenses are so comfortable that patients report not feeling them at all.”
Dave Spicer, an independent practitioner from Oxford, says he anticipates a dramatic increase in patient comfort and satisfaction. “You have to take notice when patients who say they suffered contact lens dryness now say it’s like they’re wearing no lens at all,” he says.
Henning Reichardt, Marketing Manager, UK and Ireland, Johnson & Johnson Vision Care comments: “As the main contributing factors in contact lens drop out are lens dryness and discomfort, we are pleased to launch ACUVUE® OASYS™; with HYDRACLEAR™; Plus. We believe that this extraordinary new lens is the answer to countless wearers’ contact lens problems, by providing a premium lens which meets their needs.”
David Ruston, Director Professional Affairs, UK and Ireland, Johnson & Johnson Vision Care goes on to say, “Johnson & Johnson Vision Care’s research and development team is constantly looking to reduce drop-out rates and expand the contact lens category through innovative design and pioneering technology.”
ULTRA COMFORT SERIES™;
The ULTRA COMFORT SERIES™; with HYDRACLEAR™; is a range of reusable contact lenses that provides exceptional levels of comfort and allows practitioners to offer the right product at the right stage for every contact lens wearer including new, lapsed and existing patients. The launch of ACUVUE® OASYS™; with HYDRACLEAR™; Plus follows on from the successful launch of ACUVUE® ADVANCE™; with HYDRACLEAR™; in May last year. This is an ideal product for new wearers to contact lenses in the ULTRA COMFORT SERIES™; and gives extraordinary all day comfort, at great value, for both new and lapsed contact lens wearers alike, and the lens has already become one of the most fitted frequent replacement contact lenses in the UK.
For further information please contact:
Natalie Fairbank
Telephone: 020 7344 1308
E-mail: Natalie.Fairbank@edelman.com
Notes to Editors:
ACUVUE® OASYS™; with HYDRACLEAR™; Plus continue to demonstrate all the premium benefits and high quality standards of the ACUVUE® Brand products as well as additional ones including:
- No surface treatment or coating required
- Low modulus
- Low protein deposits
- Material: senofilcon A
- Dk/t: 147
- Water content: 38%
- Oxygen flux: 96% (closed eye) 98% (open eye)
- UV blocking: class 1 (blocks 100% UVB and 96.1% UVA)*
ACUVUE® OASYS™; with HYDRACLEAR™; Plus will be available in the following parameters:
- -0.50D to -6.00D (in 0.25 increments)
- Base curve of 8.4mm with a 14.0mm diameter
- Centre thickness 0.07mm @-3.00D
- RRP is £20 for 2 pairs of lenses Plus solutions
- Johnson & Johnson Vision Care, headquartered in Jacksonville, USA, pioneered the concept of disposable contact lenses in 1988 with the introduction of the ACUVUE® Brand Contact Lenses. Today, the ACUVUE® range is the most prescribed and worn contact lens brand worldwide with the distribution in over 70 countries
- *UV absorbing contact lenses are not substitutes for UV-blocking sunglasses, as they do not completely cover the eyes and surrounding area
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