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New Technology in 1•DAY ACUVUE® Brand Contact Lenses
Helps Keep Eyes Refreshed and Comfortable All Day Long
London, U.K. – 27th May 2005 – Johnson & Johnson Vision Care today announced plans to launch an addition to its 1•DAY ACUVUE® range. These new lenses feature a proprietary technology embedding a moisture-rich ingredient that creates a long-lasting silky smooth cushion all around the lens. The eyelid smoothly glides over the lens, helping the eyes feel refreshed and comfortable all day long. This new technology takes its already leading standards of comfort to the next level, allowing daily disposable contact lens wearers to experience day-long comfort.
According to a recent study, 7 out of 10 contact lens wearers are not completely satisfied with the way their current lenses keep the eyes moist. The new 1•DAY ACUVUE® helps address these patients’ needs as they provide outstanding comfort satisfaction by offering:
- Longer lasting feeling of freshness
- Reduced irritation throughout the whole day
- Comfort, even at the end of the day
- Eye comfort while working on a computer
- Moist feeling morning to night
These new lenses are based on the same 1•DAY ACUVUE® disposable design. Therefore it provides the outstanding overall vision, handling, fit and UV-Blocking that Eye Care Professionals have come to expect from 1•DAY ACUVUE®. The 1•DAY ACUVUE® family of products are a convenient, healthy way to wear contact lenses – a clean lens is worn every day, so there is no need for lens care or cleaning solutions.
Please join Johnson & Johnson Vision Care at the British Contact Lens Association (BCLA) annual clinical conference, June 3 – 5th at the Hilton Metropole Hotel in Brighton to try this new 1•DAY ACUVUE® lens - for yourself - on their stand (#19) from Friday 3rd of June.
For further information please contact:
Natalie Fairbank
Telephone: 020 7344 1308
E-mail: natalie.fairbank@edelman.com
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